![](https://cdn.myportfolio.com/e5926422-1988-47f5-842a-d9647ab01a49/c2eb2754-c09d-466b-90b2-5fe3891ca6f3_rw_1920.png?h=5030ee299386dca16b8dcd76958e29c3)
A portable synthesizer, sequencer, and sampler. Inspiring instrument yet their current website is very information-heavy. When I get to play with Deluge, I feel the disconnection between their website and this awesome instrument.
Opportunities
Hierarchy
// The current website heavily focuses on the functionality yet very language-driven.
// The current website heavily focuses on the functionality yet very language-driven.
Functionality
// Their best selling point not only the 3 main features but the fact that it's portable, it's small enough to bring anywhere, making music wherever you go, you don't have to hook on to a desk with a computer anymore.
// Their best selling point not only the 3 main features but the fact that it's portable, it's small enough to bring anywhere, making music wherever you go, you don't have to hook on to a desk with a computer anymore.
Understand Target Audience
// Apart from professional users, there are a lot of people brought Deluge out and making music outdoors.
// Apart from professional users, there are a lot of people brought Deluge out and making music outdoors.
![](https://cdn.myportfolio.com/e5926422-1988-47f5-842a-d9647ab01a49/0651e6df-abba-4315-b3f9-57dd11a886f1_rw_1920.png?h=eb97db11619349c0e5d6d9ae32c4ffe8)
Their current website
![](https://cdn.myportfolio.com/e5926422-1988-47f5-842a-d9647ab01a49/9c35b326-eb21-4ee8-9816-537cac88389d_rw_1920.jpg?h=3d30459f54e8c77b634f1df38fc7bb55)
![](https://cdn.myportfolio.com/e5926422-1988-47f5-842a-d9647ab01a49/501e2661-d6ef-4a50-ad46-aceb0a5933d1_rw_1920.jpg?h=7c6f985acc8fc5afcc24006b0d7fd4c4)
My approach is to bring the viewer the experience of electronic music through the website. I want the viewer to see and feel the vibe with visual, have you ever listen to a song that brings you into a zone and gives you goosebumps? I want to capture that experience.
![Execution 01](https://cdn.myportfolio.com/e5926422-1988-47f5-842a-d9647ab01a49/39c990b4-4190-4415-9216-9da83cc93460_rw_1920.png?h=8433ac89329e71ddbf1f2e8bb9c3d537)
Execution 01
![Execution 02](https://cdn.myportfolio.com/e5926422-1988-47f5-842a-d9647ab01a49/30c59247-b055-4929-a6c5-118bd4b4a496_rw_1920.png?h=5cb3972fc2c0fc2ce9ea644124732f2a)
Execution 02
Concept
// Landing page - glitching picture to project the power of electric music, dim lighting gives a sense of mystery vibe
// Parallax movement gives a sense of depth & dimension because making music you are putting layers of sound elements from the Rhythm to Melody to Harmony and so on.
// Icon symbolize the features
// Everything out of box feeling freedom and contemporary
// Bright colors were inspired by the LED lights from Deluge
// Moving lines reflecting the sound rhythm
![](https://cdn.myportfolio.com/e5926422-1988-47f5-842a-d9647ab01a49/0481c0c7-7bbf-4e62-8f80-241a94f15bde_rw_1920.jpg?h=c051b89e0141ba178a63e2dadaaa1a91)
CSS / HTML website http://web.pdx.edu/~xuan/deluge/