Created this brand with a goal of targeting the younger audience, having an idea of playfulness and most importantly stands out from the over-clouded kombucha market. Using bright colors, clean typography, and texture, I managed to find the balance of playfulness yet professional.
![](https://cdn.myportfolio.com/e5926422-1988-47f5-842a-d9647ab01a49/caefc029-2c5f-4c2c-867f-6a99fc5913e6_rw_1920.png?h=f84a0d4c4528e5fdda914a1a77ed8038)
![](https://cdn.myportfolio.com/e5926422-1988-47f5-842a-d9647ab01a49/8f1ef57a-9e89-40c6-a455-dbd01b6698c7_rw_3840.jpg?h=1131a0f7783ac888ecbc8f3c53dd595a)
The beverage itself changes color depending on the flavor profile, therefore, I decided to use a white label to create a stronger contrast. The label not only emphasizes the natural colors of the drink yet, practically work as a template that could go well with any flavor profile in the long run.
![](https://cdn.myportfolio.com/e5926422-1988-47f5-842a-d9647ab01a49/75dc2efd-b2e5-430c-b1ed-9c6605aeeae2_rw_3840.jpg?h=8433e027d72f7d0aa2cbce6ccc540158)
![](https://cdn.myportfolio.com/e5926422-1988-47f5-842a-d9647ab01a49/52381760-a086-453a-bd94-90c667d62788_rw_1920.jpg?h=c2c9fc7c9b53eb39e553670db86bb213)