The goal is to translate the branding of a leading investment bank into a mobile product concept for sustainable investing. I chose Goldman Sachs because they are one of the largest banks that have adopted ESG / impact investing in the past 15 years.
// Information hierarchy impacts how the user processes data on the screen. The dashboard is challenging because all the information is critical for understanding and a good information hierarchy helps users to better understand the priority.
// Using the brand colors to differentiate data, sections, and categories helps users to navigate data visualization and retain focus.
// Various sizing helps to create contrast while making the user interface easier to parse and scan. Adding white space to elements helps to calm a busy dashboard.