Guilty Bite Branding

I got asked a lot “Where do you find vegan-friendly Chinese food?” which inspired me to create a brand that based on that curiosity. Foodies that felt guilty yet having the perception of plant-based diet might be missing out good Asian foods. Guilty Bite - a plant-based restaurant that highlighting delicious Southeast Asia cuisine, bringing foods from the other side of the world to this diverse Portland. Labeling veganism hasn’t been received well by the public therefore, my approach was to create a brand that allows the name to draw some ambiguous and present uplifting tropical vacation vibe.